When considering a business’ strengths, there is a tendency to focus on its more quantifiable aspects – it generates x dollars in revenue, or leverages advanced solutions a, b, and c. While these kinds of competitive advantages are valuable to have, it is also important to recognize how critical one of your more qualifiable strengths can be: your company culture.
As nice as it would be to always please everybody with your business services, it just isn’t going to happen. Sooner or later, you’re going to encounter someone who isn’t pleased, and they’re going to have the capability to do some damage to your reputation. Fortunately, there is a way you can mitigate this damage.