If you’ve ever looked at your phone—or your laptop, or whatever allegedly “smart” device you happened to be using—and wished that things were how they used to be, you certainly aren’t alone. You aren’t imagining things, either… this perception of the products and services we rely on getting worse over time is widespread enough to have its own term, which has expanded beyond its social media-specific origins to all technologies, regardless of whether it’s hardware or software. This term was actually named to be 2023’s Word of the Year (per the American Dialect Society), beating “AI” in relevance. That word? Enshittification, as coined by tech critic and author Cory Doctorow. Let’s explore the concept and what it inevitably leads to.
Ah, the Internet. Connectivity issues aside, it’s a wonderful tool that helps you get more work done. But what happens when those connectivity issues do cause problems for your business? What if you have a strong signal, but you keep getting booted from your virtual meetings for seemingly no reason?
You’ve likely felt it: that uncanny sense that your phone is eavesdropping or that the Internet is feeding you exactly what you love and everything you hate. We call it the Algorithm; the thing that decides what we see, who we talk to, and what we believe. The algorithm isn’t a single entity; it’s a hyper-focused, data-driven librarian with one specific goal: to keep you engaged longer and longer so the company can make more money. By treating your attention as a currency, platforms have built sophisticated engines that don’t just show you content; they predict your future behavior. Here is how the world’s biggest digital companies are shaping your worldview.
Tell me if this has ever happened to you: you invest in a high-priced technology solution, only to find that the solution isn’t what your business needs. The technology is effectively a “lemon,” where it costs your business a lot of money without any real return on the investment. This sometimes happens when you use technology to fix a short-term problem without a clear long-term strategy; you lose money and productivity due to incompatibility issues, and without a strategic roadmap to move forward, you’re left wondering where you’ve gone wrong.
Remember Tay? Microsoft’s 2016 AI chatbot that the internet turned into a wildly offensive, racist mess in just 16 hours? It was a spectacular, public failure that proved one thing: Garbage In, Garbage Out. Today, the garbage isn’t just on Twitter. It’s the highly sensitive, proprietary data your own employees are accidentally leaking into the public domain.
Good luck going about your day without hearing how AI is changing the workplace as we know it; let alone running a business without considering its useful applications. While you might feel pressured to adopt AI, we want to urge you to think before you act. Doing so could prevent you from investing money into a solution that doesn’t help your business in the slightest. To find out if AI is an appropriate next step for your business, consider these steps:
Open your Profit & Loss statement. I’m willing to bet that the IT line is sitting squarely in the expense column, right next to rent, electricity, and paper towels. For many business owners, IT is seen as a necessary evil; a cost center, a black hole they just have to throw money into. When you see a technology bill, you get that double-take and cringe. Your primary goal is to minimize this cost; often to the point of avoidance.
It doesn’t matter how big or small your business is or which industry you fall into; communication is always going to be a major pain point that influences your technology investments. Thankfully, there’s a simple solution called Voice over Internet Protocol, or VoIP, that is a strategic and sound upgrade from your traditional telephone solution, and it’s one that can transform your communication infrastructure for the better. Here are three reasons why you should consider a VoIP phone system today.
Your business has a specific goal in mind, whether that’s providing customers with a product or providing them with a service. On the back end of that goal is a lot of administrative work, the stuff that happens behind the scenes to facilitate that goal. Artificial intelligence is a tool that can help your business be more efficient and effective with this behind-the-scenes work, and we’ll show you how.
Whatever type of business you operate, you likely do so with the intention of assisting your clients, customers, or patrons with a specific goal. It isn’t as though you started a business because you wanted to do all the administrative work… right? Fortunately, modern technology offers a way out, especially now that artificial intelligence is readily available. Let’s go over three ways that AI could help do the busy work on your behalf, and touch on just how much it could wind up saving you.